Perfecting Your Personal Brand on Twitter

​I view my personal Twitter as a shorted version of my blog. I want my Twitter to correctly represent who I am, what I specialize in and what I want others to know about me.
 
According to Career Builder, in 2014, forty-three percent of employers used social networking sites to research their candidates. Those first impressions they see are extremely important.
You’ve heard it a hundred times, “What you put on the Internet is there forever!”
It’s so true! What you put on your social media sites, what you write to other people and whom you engage with on social media say a lot about who you are.
 
For me, I would say behind LinkedIn, Twitter is next best for professional networking. I post a number of industry related articles, studies, I interact with others in my aspired profession and get most of my news from Twitter.
 
As a college student, I do want to humanize myself, and posting PR and social media related stats and findings 24/7 does not make me look like someone that people would want to work with, or get to know. With that being said, shuffling up the content is important.
 
Here is what primarily consumes my personal Twitter page:

• Industry related studies and tips
• Blog posts I’ve found that have helped me get started in my career
• News and timely related posts
• Updates or news about any organization, club or group I am part of (i.e. SDSU, PRSA, etc.)
• Inspirational quotes and pictures
• Quotes from speakers at conferences (I tag the speaker in the post as well)
• Upcoming events in my city
• Travel related posts
• Food and beverage tips, tricks and indulgences
• Interaction with people in my industry (i.e. questions, re-tweets, etc.)

 
 
P.S. Make sure your “about” section is related to your desired industry and gives people an idea of who you are.
 

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